Is ‘World of Warcraft’ A Loyalty Program?
Posted by: in Payday Loan, tags: Addict, Blizzard, Crm, Diablo World, Empire Games, Excerpt, Loyalty Program, Novel Tactics, Random, Social Bookmarking Sites, Web Pages, World Of WarcraftRandom Feed wrote an interesting post today on
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Emerging Media Friday, October 16th, 2009by: Josh Lovison Column originally featured on MediaPostWhat’s the difference between “World of Warcraft” and a loyalty program? Surprisingly little. Blizzard (now Activision Blizzard) has made an empire out of games that don’t end. From “Diablo” to “World of Warcraft,” these are bestselling hits predicated on a simple formula: Make your customer an addict.There’s a ton of things to learn from this company, including novel tactics of CRM – but for the
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